Banner Builder

In Short
Banner Builder gives companies full control to design, edit, and deploy cookie banners that meet both regulatory requirements and business goals. It supports regional compliance, improves consent rates through tailored experiences, and streamlines collaboration between privacy, marketing, and development teams.
Access: Cookies & Trackers > Banner Builder

Overview

Banner Builder is a configurable tool that allows organizations to manage cookie banner experiences through a no-code interface. Companies can use one of the five out-of-the-box banner templates, edit them or create custom variations tailored to their regional compliance and business requirements. Banners are assigned per region and can be updated at any time.

Preconfigured Banner Templates

The following banner types are available by default in Banner Builder

Check here the details of each banner out of the box:

Banner Type	Description	Trackers	Consent	Options	Where Is Used	Benefits
Opt-in Banner	Requires explicit consent before any non-essential cookies are used.	Blocked until user opts in (except necessary ones).	Explicit consent required.	Accept, Reject, or Customize by category.	High-privacy regions (e.g. EU - GDPR, Brazil - LGPD).	Fully compliant with strict privacy laws.
Simplified Opt-in Banner	Similar to Opt-in, but no Reject option on main screen. Reject must be done via settings.	Blocked until user opts in (except necessary ones).	Explicit consent required.	Accept or Customize; no Reject on main screen.	Regions with no strict regulation; used to increase consent rates.	Boosts consent rates while offering basic control.
Opt-out Banner	Allows tracking by default; user must opt out. Includes “Do Not Sell or Share” option.	Enabled by default unless opted out.	Implied consent unless opted out.	Accept, Reject, Customize, or opt out of Marketing & Statistics via “Do Not Sell or Share”.	U.S. (CCPA) and other opt-out regulation regions.	Business-friendly; allows tracking from start while remaining compliant.
Notice Banner	Only notifies users that cookies are used. No choices provided.	Enabled by default. No control.	Implied by continued use.	Accept only; no preference management.	Regions with no privacy regulations; used voluntarily.	Maximum flexibility; simple transparency without complexity.
IAB Banner	Compliant with IAB’s Transparency & Consent Framework for programmatic advertising. It presents detailed consent options categorized by purposes of use and individual vendors. The banner's text and design are standardized and approved by IAB, and therefore cannot be customized.	Blocked until user opts in (except necessary ones).	Explicit consent required.	Detailed options by purpose and vendor; includes IAB interface.	Europe; programmatic advertising & ad tech companies.	Meets ad industry standards; supports granular control.

Configuration Options

Each banner can be configured using the Banner Builder interface. There are two main configuration areas for each banner:

General Behavior: This section defines how the banner functions.
Primary and Secondary Views: This section allows you to configure the content of the banner, including text, buttons, and other visual elements.

General Behavior

Define how the banner behaves, including whether trackers are blocked by default, if the banner appears automatically on first page load, and which screen is shown when a user reopens the banner.

Type of consent (explicit or implicit)
- Explicit Opt-in: Trackers are blocked by default and only activated after the user provides consent. This is required in regions like the EU under GDPR.
- Implicit Opt-in: Trackers are enabled by default, assuming consent unless the user opts out. This is commonly used in opt-out frameworks like CCPA or in notice banners.
Return Visitor Behavior: Defines which screen (main or secondary) is displayed when a user reopens the banner, either by clicking the floating widget or a dedicated link/button.
Close icon visibility: Show or hide the (x) button on the banner.
Show Banner on Page Load: Applicable to implicit consent banners only. Allows you to choose whether the banner appears automatically on the first page load or only after user clicks on the circle widget or a dedicated link/button.

Main and Secondary Screens

Each banner has two editable screens:

Main screen: The first view presented to users. You can customize:
- Title, body text, links and button texts.
- Which buttons appear (e.g., Accept, Reject, Preferences).
- “Do Not Sell or Share My Data” toggle (when applicable).
Secondary screen: The detailed preferences page. You can configure:
- Title, body text, category description, links and button texts.
- Display categories description or not.
- Display list of vendors or not.
- Which buttons appear (e.g., Accept, Reject, Preferences, Do not sell or share my data).